Capitala Group (Capitala) has completed the first investment from its new flagship fund with the acquisition of Overdrive Interactive (Overdrive), a digital marketing agency that delivers customised brand-building marketing programmes to its clients.

Capitala Group (Capitala) has completed the first investment from its new flagship fund with the acquisition of Overdrive Interactive (Overdrive), a digital marketing agency that delivers customised brand-building marketing programmes to its clients.

The investment in Overdrive continues Capitala’s long history of pursuing control buyouts as the lead equity investor into entrepreneur-founded small businesses.

Founded in 2001, Overdrive Interactive utilises search marketing, social media marketing, online media buying, MarTech and analytics, to service its clients.