DRINKS, a specialist in e-commerce alcohol, has acquired Electriq Marketing, a Shopify-focused digital retention and growth agency.

With this acquisition, DRINKS now provides all the technology and expertise necessary to start, run, and grow the e-commerce alcohol category.

DRINKS’ pioneering Wine as a Service (WaaS) platform enables the largest brands, retailers, and marketplaces to offer their customers nationwide home alcohol delivery with full regulatory compliance. DRINKS powers this new operating system for e-commerce alcohol with Artificial Intelligence, Machine Learning, Computer Vision, and Natural Language Processing to provide its partners with data-driven insights that generate personalised shopping experiences that drive customer loyalty.