Gone are the days when private markets housed low volumes of slow, bespoke investments, playing out over long holding periods. The market has evolved, and parallels are being drawn with public markets – the two investment paradigms are converging in their approach to, and use of, the most valuable commodity of the 21st century – data. This report paints the big picture on data in private markets, combined with granular insights on streamlining, systems, implementation and adoption.