Private markets are evolving, by necessity. Macro-economic shifts since the pandemic have brought with them valuation peaks and troughs, asset logjams, liquidity challenges, and pressure to adapt to a more demanding – and concerned – investor base. Private Equity Wire’s ‘Ones to Watch 2024’ list highlights 12 firms that have managed to differentiate themselves, communicate their proposition, raise funds and deploy capital effectively in what has been the most challenging of periods for private markets.