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PE-backed AutoManager completes merger and strategic growth investment in Selly Automotive

June 22, 2022 at 8:26 am

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The Beekman Group-backed AutoManager Holdings Group (AutoManager), a provider of dealer management system and website builder tools to independent auto dealerships, has completed a merger between subsidiary AutoManager Acquisition, Inc and A1 Software (Selly).

Selly is a provider of customer relationship management (CRM) software and also targets the independent auto industry. As part of the transaction, AutoManager provided Selly with a growth investment to support staff expansion and product development.