Permira Growth Opportunities II, a fund advised by global investment firm Permira, has agreed to acquire a significant minority stake in French premium outdoor clothing brand, K-Way, from the Boglione family-led BasicNet.

Together, Permira and K-Way will focus on: reinforcing K-Way’s brand leadership in France and Italy; opening new stores; expanding its product range; and, international growth, with a particular emphasis on direct-to-consumer avenues.

The transaction is subject to customary conditions and is expected to close in the first quarter of 2025.

Permira was represented by Giliberti, Triscornia e Associati (Legal), EY (Financial), Maisto e Associati (Fiscal), and Bain & Company (Commercial).

To date, Permira’s consumer team has deployed over €15 billion to collaborate with more than 40 companies globally, including Golden Goose, Reformation, Gruppo Florence, Hugo Boss, Valentino, La Piadineria, Dr. Martens, and BestSecret.