Growth equity firm PSG has led a $200 million investment round in media technology company Backlight.

The investment supports the company's launch and the acquisition of five five media software businesses: ftrack, iconik, Celtx, Wildmoka, and Zype.

Backlight’s mission is to serve media, entertainment, and video-forward customers with cloud-based solutions that improve every step of the media content lifecycle. The investment will be used to support Backlight’s pursuit of additional add-on acquisitions of technology platforms that serve the media content lifecycle.